Waylands has appointed Vicky Hart as head of marketing and digital for the group.
After over a decade in the automotive industry, most recently as head of marketing at Hendy Group, the role sees Hart assume responsibility for the marketing and digital sales functions across Waylands, which represents the Volvo, Polestar, Kia and MG brands across the South.
Hart said: “I am delighted to have joined a business that I have long admired for its position at the forefront of the transition to EV.
“The group’s forward thinking and people-centric culture is something that I am incredibly proud to be part of, and the foundation of a really credible and authentic brand, that I am excited to continue to build.”
John O’Hanlon, chief executive and founder at Waylands, said: “We are incredibly pleased to welcome Vicky to the Waylands family.
“She has the experience, talent and determination to drive forward our marketing and digital sales functions.
“Waylands is at a very exciting time in our journey and I know that Vicky will be pivotal to our future success.”
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Freelance writer for AM, Tom Seymour has been a specialist B2B journalist covering the automotive sector for over 14 years. He started his freelance career in 2015 and currently writes for a variety of automotive, business and technology publications.
