- New model will provide an ‘affordable entry point to the Toyota brand’
- To be built on Toyota’s TNGA-B vehicle platform
- New model will increase European annual production of GA-B-based models to 500,000 units, securing scale economies
- ICE powertrain to keep price point down
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Toyota sees an opportunity to build greater scale on its small car platform with a city car for Europe |
Toyota has confirmed it will produce a third model on its TNGA-B vehicle platform for Europe’s A-segment (city cars).
The company said the new car will continue the role of previous A-segment models as an entry point to the Toyota brand and ‘maintain the key quality of being accessible to customers’.
It joins the Yaris in being constructed on the TNGA-B small car platform.
The next model to use the small car platform will be the Yaris Cross SUV, scheduled for launch later in 2021. Yaris Cross and the new A-segment model are expected to increase European production of GA-B based vehicles to more than 500,000 units a year. Toyota says achieving this volume will help deliver the economy of scale required to ensure that the new A-segment model is an accessible proposition for customers.
Toyota also maintains the A-segment is dominated by models powered by internal combustion engines, further emphasising how cost remains a key consideration. It said the market outlook sees this situation continuing, with financial accessibility remaining a dominant consideration for customers.
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