MG is launching a new TV campaign that it hopes to boost brand awareness and the launch of its MG3 Hybrid+ model.
The TV commercial and supporting campaign that will run across all major terrestrial and satellite channels and across key European stations.
The advert, which was shot exclusively in iconic Birmingham locations, shows the feel good ‘aura’ that a person gives off when they are driving or even just anticipating getting behind the wheel of their MG3 Hybrid+.
Justin Griffiths, group creative director at M3.agency, the company that helped create the advert, said: ““We wanted to flip the thinking behind traditional automotive films by making the car the principal character in the advert, delivering its own features and emotional connection with the audience.
AM’s dealer readers recently voted for the MG 4 to win the Used Electric Vehicle of the Year trophy, sponsored by WarrantyWise, at the 2024 AM Awards.
Based on an all-new platform, the MG4 was the first of a new family of electric cars from MG.
More than 30,000 MG4 cars have been sold already since it entered the UK in 2022, which means a good future supply of used models for dealerships.
MG – Feel Good – 2024 – 30-Second UK TVC from M3.Agency on Vimeo.
The UK’s leading event for motor retailers – Wednesday November 13, 2024.
Automotive Management Live 2024 welcomes motor retail managers from across the UK to discover business improvements, to understand best practice and to network with fellow dealers and suppliers.
Topics this year will include agency business models, the brands now entering the UK new car market, used car stock management and more. It’s free to attend, but you’ll need to register.
Venue: NEC, Birmingham
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Freelance writer for AM, Tom Seymour has been a specialist B2B journalist covering the automotive sector for over 14 years. He started his freelance career in 2015 and currently writes for a variety of automotive, business and technology publications.
