Mercedes India announces 18,123 cars, SUVs sold in in the last financial year, posting a 10 percent growth; also records highest ever monthly sales with 2,827 units.
Mercedes-Benz India is celebrating its highest ever sales in the country, with 2,827 cars and SUVs sold in March 2024, 5,412 units during the January to March 2024 quarter, and 18,123 units in FY2023-24. This marks a sales growth of 15 percent compared to Q1 2023 (4,697 units), and 10 percent over FY2022-23 sales (16,497 units).
- A-Class and GLA contributed 15 percent to total quarterly sales
- Cars, SUVs priced over Rs 1.5 crore commanded 25 percent
Mercedes India sales March 2024
Mercedes’ sales in India were buoyed by strong demand for its extensive portfolio in the country. Sales of the company’s entry-level models – the A-Class sedan and the GLA SUV – made up 15 percent of Merc’s quarterly sales, while the what the brand calls its ‘Core Segment’, comprising the C-Class and E-Class sedans, and the GLC and GLE SUVs, contributed a significant 60 percent during the same period.
Rven the brand’s EVs contributing to 6 percent of the total sales in the January to March 2024 quarter. This marks a year-on-year increase of 130 percent, albeit over a small base. Mercedes notes that response to the EQE SUV, which had launched in September 2023 at Rs 1.39 crore, ex-showroom, India, has been strong.
Meanwhile, Mercedes cars and SUVs priced over Rs 1.5 crore (the top-end vehicle or TEV segment), which includes its Maybach and AMG range, continued to command 25 percent of the brand’s sales. The company also claims that waiting periods have reduced with some models being available in 2 months, while the GLE SUV has a period of about 7 months.
Mercedes India launches, future plans
The German luxury marque, which has been in the Indian market for 30 years, plans to launch double its EV portfolio, adding 3 new models before the end of this year. In total, the company plans to have 9 launches in the year, including the aforementioned EVs, and two new AMGs – the S 63 e-Performance sedan and the C 63 e-Performance.
In addition, Mercedes-Benz is also planning to expand its retail network during the year into 10 new cities in India and inaugurate MAR 20X facilities in Mumbai and New Delhi.
Also see:
Production spec Mercedes EQG to make global debut on April 24
Mercedes G-Class facelift revealed with mild hybrid engines