Much of the 13 percent sales growth has come from the top-end vehicle segment.
Mercedes Benz India has recorded its best-ever half-yearly sales at 8528 units in January to June of 2023, posting a growth of 13 percent over last year on the back of sustained demand for its vehicles. This growth has been achieved without one its most popular models in the core luxury segment – the GLC SUV – which will be launched in the Q3 of 2022.
- E-Class LWB remains bestselling car for Mercedes India
- Top-end vehicles such as S-Class, GLS seeing very high demand
- EV sales grew 10 times, albeit on a low base
Mercedes-Benz India half yearly sales
Carrying on the strong momentum of January to March quarter in 2023, the order book flow continued in Q2 with bookings crossing over 3500 units, as the company continues to ramp up to cater to high demand. The sales in Q2, i.e., April to June 2023 was the best ever at 3831 units – growing 8 percent over Q2 of 2022.
Reviewing the H1 sales performance, Santosh Iyer, MD of Mercedes Benz India said, “This record sales performance is driven by high desirability of the brand, an attractive portfolio, increased availability of cars and successful implementation of the ‘Retail of the Future’ business model. Our focus remains on elevating the customer experience and continuing to grow the Top-End Vehicles which outpaces other segments. We are excited about the remaining quarters, having lined up some of the most awaited luxury vehicles for our customers, starting with the New Generation GLC.”
Mercedes-Benz India sales split
It was all around strong performance with the battery electric vehicle sales growing 10 times albeit on a low base with the addition of new models like EQB and EQS, whereas the top end vehicle segment, which is priced above Rs 1.5 crore grew over 50 percent in the first six months of this calendar year.
The key highlights for January to June 2023 for Mercedes Benz were – that it continues to witness very high demand for the GLS, S-Class, S-Class Maybach, GLS Maybach and AMG G 63 in particular. The LWB E-Class remained the single highest selling model for the company, with GLE being the highest selling SUV and the new C-Class continues to drive demand and contribute significant volumes to Mercedes Benz’s overall performance.
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