Despite operating at almost 100 percent capacity, popular Mahindra SUVs like the Thar, Scorpio and the XUV700 still command high waiting periods
Mahindra has announced today that the SUV brand currently has over 2.81 lakh open orders for its SUV line-up. The brand has confirmed that it has delivered over one lakh SUVs this quarter and is operating at almost 100 percent capacity. The brand is on track to ramp up capacity to 49000 units a month by March 2024 to cater rising demand. This ramp up will help Mahindra have an annual production capacity this will take up the M&M’s annual capacity of almost 6 lakh units a year.
- XUV700 has around one year waiting period
- Thar 2WD fresh orders continue to be strong
- Bolero Neo+ launch in the coming weeks
Over 48,000 Mahindra SUVs being booked in a month
Rajesh Jejurikar, ED and CEO of Auto and Farm at Mahindra & Mahindra says, “In the month of July we billed about 37000 unit, which is almost at 100 percent capacity and we are on track to produce 49000 units a month by the Q4 of FY-24.”
Scorpio line-up that includes the Scropio Classic and the Scorpio N have more than 1.17 lakh open bookings at the moment. Mahindra says it is manufacturing around 14,000 units combined every month.
One of the most popular products for Mahindra currently, the Thar currently has more than 68,000 opening bookings. Around 10,000 fresh orders are received every month for the Thar 2WD and the 4WD. As far as waiting period goes, the brand has confirmed that the That 2WD demand is skyrocketing and it currently has around 15 month waiting period. The more expensive Thar 4WD has around a five month waiting period at most locations.
Mahindra’s flagship SUV, the XUV700 continues to garner consumer interest with over 77,000 open orders at the moment. The Tata Safari rival is currently gathering around 8,000 bookings every month and waiting period is close to a year for higher variants.
The popular Bolero line-up, that includes the standard Bolero SUV and the Bolero Neo currently have around 8,400 pending orders. The brand is currently manufacturing around 9,000 units a month making the Bolero range having one of the shortest waiting periods in the entire Mahindra SUV line-up. The Bolero line-up is set to expand with the introduction of the Bolero Neo+ in the coming weeks.
What’s more, Mahindra is also readying a major update for the XUV300 compact SUV that will go on sale early next year.
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