Italian marque registered growth of nearly 12 percent over the 92 units sold in India in 2022.
Lamborghini has achieved its best-ever annual sales in 2023, delivering more than 10,000 cars during the year. The final tally was 10,112 units, which is a 10 percent increase over 2022, confirming the growth trend of the last several years.
Reflecting the growing demand for luxury cars in India as well, Lamborghini sold over 100 cars for the first time in a year in the country, representing an increase of nearly 12 percent over 2022’s 92 units. Mercedes-Benz India, BMW India and Audi India have all registered their best-ever annual sales in 2023.
- 103 Lamborghinis sold in India in 2023
- India among 15 largest markets for Lamborghini
- 6,087 Urus SUVs sold globally in the year
Stephan Winkelmann, chairman and CEO of Automobili Lamborghini, remarked: “It’s a true source of pride for the whole company to have surpassed the 10,000-car delivery mark. Playing a role in achieving this milestone for Lamborghini is an honor for me and for all the people who work tirelessly to achieve this goal. This is a success made possible by the commitment of everyone, a major accomplishment based on true teamwork. But as always, we’re not stopping at single milestones, and we’re ready to take on more exciting new challenges in 2024.”
The distribution of vehicles delivered was balanced in the three macro-regions, with EMEA showing a 14 percent increase over 2022 with a total of 3,987 cars, immediately followed by the Americas with a 9 percent increase (total: 3,465) and APAC up 4 percent (total: 2,660). In detail, the United States continued as the top market with 3,000 cars delivered, followed by Germany (961), China (845), the United Kingdom (801), Japan (660), the Middle East (496), South Korea (434), Italy (409), Canada (357), Australia (263), France & Monaco (255), Switzerland (211), Taiwan (131) and India (103).
Lamborghini Urus remains best-seller
In terms of the model split, the continuing success of the Urus was confirmed (6,087 units), followed by the Huracan (3,962 units). In addition, 63 cars equipped with the iconic V12 were delivered, including the last 12 Aventadors and 51 Few-Offs.
Last year, which was characterised by Lamborghini’s 60th anniversary celebrations, saw the launch of the Lamborghini Revuelto: the first V12 HPEV (High Performance Electrified Vehicle), with orders already covering production into late 2026. The company is driving towards its electrification plan, which included the unveiling of the Lanzador concept car, a visionary preview of the forthcoming fourth all-electric model, and the debut of the Lamborghini SC63, the LMDh category racing car that from 2024 will run in the FIA World Endurance Championship and the IMSA WeatherTech Sportscar Championship.
“This outstanding achievement is a clear sign of the growing perception of our brand worldwide and confirms that the strategy we’ve adopted is succeeding,” said Federico Foschini, Lamborghini’s chief marketing and sales officer. “It’s a success made possible also thanks to the invaluable contribution of our network of 184 dealerships operating in 54 different markets. Our aim for 2024 is to confirm our growth trend in the three macro-regions also thanks to the contribution of Lamborghini Revuelto.”
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