Lamborghini will reveal two new models powered by its V12 engine this year, as it aims to continue its growth after recording its second-best year of annual sales in 2020.
-
One of the cars will feature the Sian FKP 37’s electrified supercapacitor system
-
Lamborghini sold 7,430 cars worldwide last year and recorded a turnover of €1.61 billion (around Rs 13,924 crore)
-
The brand recently launched the Urus Pearl Capsule Edition in India
New, V12-powered Lamborghinis coming this year
After a strong 2020, Lamborghini is on course to grow sales again in 2021. It will begin deliveries of the hardcore Huracan Super Trofeo Omologato this year and has confirmed that the machine will be followed by “two further new products, based on the iconic V12”.
While no official details of the two V12 products have been released, new Lamborghini boss Stephan Winkelmann told our sister publication, Autocar UK, that one of the machines would feature the electrified supercapacitor system featured on the Lamborghini Sian FKP 37 hypercar. Autocar UK understands that the model is likely to be another limited-run special.
A solid 2020 for Lamborghini
Despite the COVID-19 pandemic causing disruption to Lamborghini’s production and sales networks, the Sant’Agata Bolognese firm sold 7,430 cars worldwide last year. While down from the 8,205 sales in 2019, it still represented the second-highest sales in Lamborghini’s history.
Lamborghini’s strong 2020 helped it achieve its highest ever annual profitability, and it recorded a turnover of €1.61 billion (around Rs 13,924 crore). That was also the second-best in the company’s history; it was 11 percent down on the record-setting 2019.
The firm’s success came despite having to shut down production for 70 days due to the COVID-19 pandemic, and dealer closures in various countries due to national lockdowns. Winkelmann said the “incredible results” showed that “we are very resilient to crisis.”
USA remained Lamborghini’s top market, with 2,224 cars sold there. That was ahead of Germany (607), China, Hong Kong and Macau (604), and Japan (600). Lamborghini expects China to become its second biggest market this year. The firm sold 517 cars in the UK, making it the firm’s fifth largest market.
The addition of the Urus in 2017 as a third model line, alongside the V12 Aventador and V8 Huracan, has been key to Lamborghini’s growth, with the SUV now accounting for around half of its sales.
Lamborghini is expecting to recover from the impact of the COVID-19 pandemic this year, with deliveries in the first two months of the year ahead of the same, pre-pandemic, period in 2019, and the firm having already secured orders to cover nine months of production.
Lamborghini in India
Recently, the Lamborghini Urus SUV reached the 100-unit sales milestone in India. Launched in India in 2018, the super SUV hit the 50-unit sales milestone in September 2019.
The Italian manufacturer also launched the Urus Pearl Capsule Edition in India. The Urus Pearl Capsule Edition is a preconfigured Urus that’s available in a two-tone colour scheme and with many other interesting bits. There are three unique paint options exclusive to this edition – Giallo Inti (yellow), Verde Mantis (lime green) and Arancio Borealis (orange) – while the body skirting, wheel cladding, outside mirrors, roof and fender embellishments are gloss black.
Also see:
Lamborghini Urus Pearl Capsule Edition walkaround video
Sharad Agarwal talks about Lamborghini Urus’ 100 unit sales milestone in India and more