AM100 car dealer DM Keith has announced a partnership with UK new car market entrant Build Your Dreams (BYD).
DM Keith will be BYD’s North of England retailer, attracting customers to the electric vehicles imported by the Chinese carmaker, which is the world’s largest EV manufacturer.
“BYD’s journey is impeccable and to join them in their dream and mission to change the automotive world is an honour and in line with our vision and values at DM Keith,” said Dougal and Angus Keith, joint managing directors of the car dealer group, which rapidly climbed the AM100 in 2022 and intends to grow further.
From June 1 BYD electric cars will be available for test drive and purchase from the DM Keith BYD Leeds dealership, in Ossett.
The dealer group said it is committed to providing the highest quality products and services to its customers and is excited to offer a range of electric vehicles starting with the compact and affordable BYD Atto3, soon followed by the BYD Dolphin and BYD Seal.
“The partnership between DM Keith and BYD represents a significant step forward towards a greener and more sustainable future for transportation. BYD is known for its innovative and eco-friendly electric Lithium Iron Phosphate battery technology,” it added.
DM Keith officially celebrated its 60th anniversary in February 2023. From its humble beginnings, the family-run group now has 13 showrooms across Yorkshire and Lincolnshire.
Founded in 1995 by President Wang Chuanfu, BYD started its journey manufacturing rechargeable batteries, primarily for electronic devices such as mobile phones. Which led them to a new and exciting journey into other markets and quickly becoming a world-leading manufacturer of new energy vehicles.
Fellow AM100 car dealer groups Pendragon and LSH Auto UK have also announced they have gained the BYD franchise in the UK, as the Chinese carmaker aims to build a 100-site dealer network by 2025.