Connected car data revenue hinges on consent

By Rajendra Malviya On Jul 22, 2021

Connected car data revenue hinges on consent | Automotive World

Personal data from vehicles could prove a nice earner, but who will walk away with the lion’s share? By Megan Lampinen

The growth in connected vehicle services is creating vast amounts of data, which can be used by automakers to provide personalised services and, theoretically, improve the customer experience. However, there are growing concerns around data ownership, use and privacy. If these are not addressed soon, they could prove an insurmountable obstacle to further connected car developments.

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Connected car data revenue hinges on consent

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