The dealer recommended programme is intended to provide UK motor retailers with an understanding of the suppliers who are most trusted by their peers, with an aim to help to shape and inform their knowledge of their preferred targets when revising their partnerships with industry suppliers.
It is a critical programme for AM’s audience. The nature of franchised motor retailing encourages long, close relationships with suppliers. Often a dealership’s opportunity to grow revenues and profits comes hand-in-hand with its critical suppliers’ abilities to provide support and innovative products or solutions. The mixture of businesses within any particular franchised dealer network also leads to a variety of approaches when it comes to these third party supply agreements.
Inside this digital report, the 2024 Dealer Recommended suppliers are revealed, and there is also advice and tips from procurement experts and insights into a dealer’s approach to choosing its suppliers.