Tata’s JLR adds Alexa to ICE

Amazon Alexa will be available on all new and existing Jaguar and Land Rover vehicles fitted with the Pivi Pro infotainment system. Owners of compatible vehicles will be able to enjoy the benefits of intuitive voice-enabled experiences thanks to a software over the air update, the automaker said.

The seamless integration brings the familiar Alexa experience into the vehicle and provides natural voice interaction with features including navigation, media playback, phone calls, and compatible smart devices.

Engineering teams from Jaguar Land Rover and Amazon worked in close partnership to ensure the seamless integration of Alexa with Pivi Pro.

The Alexa voice experience is intuitive to use, making it easy for customers to operate while keeping their hands on the wheel and eyes on the road.

Requests such as ‘Alexa, navigate me to home’, ‘Alexa, play my chill-out playlist’ and ‘Alexa show me nearby coffee shops’ can all be done by voice, without touching the screen. Alexa also enables customers to check the news, the weather and manage their schedule or shopping list, just by asking.

Alex Heslop, JLR’s director of electrical and electronic engineering, said: “The seamless integration of Amazon Alexa with our Pivi Pro infotainment system gives customers simple, intuitive voice control of regularly used features, making the driving experience even more enjoyable. The fact we can also offer this new feature to existing customers proves the value of our [OTA] updates.”

Christian Mentz, head of Alexa Automotive International, said: “Because Alexa is always getting smarter, new features and capabilities will be added over time and delivered to vehicles automatically.”

Alexa was first revealed on the redesigned Range Rover and will now be offered across the full JLR range. Around 200,000 existing owners of models fitted with Pivi Pro will also be able to benefit from the new technology.

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