Both existing as well as first-time Royal Enfield buyers can buy bikes through the Reown service.
A few months ago, we reported that Royal Enfield has trademarked the ‘Reown’ name for its own used bike business and now the company has officially launched the same.
- Existing RE customers can also sell their bikes here
- Pre-owned bikes bought via Reown come with warranty, 2 free services
The bikes available through the Reown programme will be serviced by authorised RE dealers and will go through a thorough quality check before they reach customers. And for added peace of mind, bikes sold through Reown will come with a company warranty and two free services.
The Royal Enfield Reown programme also allows existing customers to sell their motorcycles through it. And since Reown deals in pre-loved machines, the entry point for a first time customer is also lowered.
Currently, the Royal Enfield Reown programme is available in Delhi, Mumbai, Kolkata, Bangalore and Chennai.
Royal Enfield CEO, B Govindarajan said, “We see Reown as an initiative to address the issue of accessibility and trust that customers have when purchasing pre-owned Royal Enfield motorcycles. With our wide retail network, and an even wider ecosystem of Enfield collectors and workshops, we have the ability to bring together an array of pre-owned Royal Enfield motorcycles to aspiring riders, ensure thorough checks on the motorcycle for quality and to guarantee and assurance by the brand. We believe this initiative will usher in a new set of customers into Royal Enfield’s class-leading motorcycle line-up, and into our world of Pure Motorcycling.”