The automotive industry’s event calendar—populated increasingly by tech, software and cyber security shows—has taken a hit during the pandemic, with practically every major fixture going virtual. But with COVID restrictions gradually winding down in many regions of the world, opportunities to gather in person are opening up.
Motor shows provide an opportunity to push the latest and greatest innovations, but they also bring stakeholders together. At a time where the industry is figuring out how connected, autonomous, shared and electric vehicles will reshape the sector and wider transportation trends in general, communication across multiple sectors has been vital.
Over the past 18 months, significant physical events have largely been replaced by virtual meetings. The convenience of working remotely, not to mention the drastically lower carbon footprint by avoiding air travel, has been a breath of fresh air. For others, the ability to network has been taken away, and opportunities to engage with company executives are even tougher to arrange.
Both camps appear keen to return to some semblance of normality, with