The new logo is the eighth iteration in Skoda’s history and will be first seen on the next-gen Kodiaq and Superb.
Skoda has unveiled its new logo – the eighth iteration in the company’s history – alongside its new Modern Solid design language with the concept Vision S SUV. The next generation of Skoda vehicles will not adorn the flying arrow logo on the bonnet, the firm has confirmed, with just a new wordmark used instead.
Skoda has created two versions of the new logo – a word-only version and another one with the historic emblem and the Skoda lettering below it in a new stylised font. Skoda says this is an updated take on its classic emblem and a wordmark.
- Skoda’s flying arrow logo to be used for communication and digital purposes
- Next-gen Superb and Kodiaq will be first to adorn the new logo
New Skoda logo: biggest change in 30 years
The flying arrow logo, which will continue to be used for communication and digital purposes, swaps the 3D design for a 2D effect. This is similar to what parent brand Volkswagen did in 2019. Like the Volkswagen logo, it’s simpler and cleaner than the previous design so that it looks better digitally. Skoda will still use the emblem on other parts of the car such as the wheels, as well as on the inside.
Meanwhile, the new logo consisting of the name ‘Skoda’ written in a new stylised font will be used on all its future cars. The wordmark also does away with the caron, or the accent above the S, and it is now modified to introduce a break in the S.
Skoda had already dropped the longstanding flying arrow logo from the rear of the car and had replaced it with the Skoda written across the back. This can already be seen on all Skoda cars in India like the Kushaq, Slavia, Octavia and Superb.
Skoda says the changes are the biggest for the company in 30 years. Describing the new logo, sales and marketing boss Martin Jahn said: “We see this as the perfect opportunity to make our brand fit for the decade of transformation.”
The new emblem features two different shades of green, named Emerald and Electric, which Skoda says represent ecology, sustainability and electromobility.
Upcoming Skoda cars to don new logo
The new wordmark will be rolled out across the range from 2024, with next-gen Skoda Superb and Skoda Kodiaq models, both to be announced next year, expected to be the first to wear it, followed by a refreshed Octavia.
It will also be seen on the confirmed electric seven-seat SUV, supermini and compact crossover, which are all set to arrive before 2026. These will be the first cars to release with Skoda’s new design language, too.
Upcoming Skoda models for In India
Skoda currently sells the Kushaq, Slavia, Superb, Octavia and Kodiaq in India. The brand will introduce the Enyaq EV here sometime next year. Skoda has also previously confirmed a new compact SUV under its India 2.5 project. You can read more about it here. The company has also been evaluating a small electric city car for India.
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