Motorway appoints MoneySuperMarket marketing chief as first CMO

Motorway has appointed MonetSuperMarket marketing boss Lloyd Page as its first chief marketing officer.

In his new role, Page will be spearheading the execution of online stocking portal’s brand vision and marketing strategy to drive awareness of the brand among private car sellers.

For the last two years, Page has been marketing director at MoneySuperMarket where he played an integral role in the Get Money Calm brand positioning and driving growth in brand awareness and consideration.

Page began his career at Virgin Trains in 2000, before taking on a global role at Vodafone. He then transitioned into senior brand and digital marketing roles at John Lewis.

He joined Virgin Media as director of brand and brand communications in 2016, until 2018 when he moved to MoneySuperMarket.

Tom Leathes, the chief executive of Motorway, said: “Lloyd is joining us at a time when the car industry is undergoing a massive transformation towards digital, and Motorway is at the absolute heart of this – helping dealers get direct access to the best used cars at the right price, through a convenient and 100% online experience.

“We’ve had an incredible year of growth and development – building even stronger ties to the dealer community and providing them with more quality cars than ever through a powerful technology platform.

“Now it’s time to take our brand to the next level both for car sellers and dealers – and that’s where Lloyd comes in.

“His big brand experience from John Lewis and Virgin Media through to MoneySuperMarket is the perfect combination of what we need – a brand and customer-led marketing guru, combined with unparalleled digital expertise.”

Motorway said the team has doubled to over 100 staff in 2020.

Lloyd Page, the new CMO of Motorway, said: “The global pandemic has been a challenging time for almost all brands – finding a way to solve a real customer need and execute on this has been the key to driving customer engagement and growth. And Motorway has nailed this – they’ve made it easy for sellers to profile their car, and dealers to quickly acquire stock online instead of at physical auctions.

“They’ve simplified the confusing and time-consuming process of selling a car, as well as making it safer and more efficient for both dealers and sellers during national lockdowns.

“Whilst we will continue to be restless in developing our offer, the existing customer experience and outcome that Motorway provides to both dealers and sellers drives real customer value.

“Our next step will be to scale up and evolve our brand and marketing strategy, to make Motorway the first port of call for anyone looking to sell a used car.”