Mercedes-Benz India has just introduced a new online platform called Marketplace, that caters to the purchase and sale of pre-owned cars. Mercedes claims it is a ‘direct customer to customer’ platform that aims to increase transparency and create a hassle-free experience for customers purchasing or selling pre-owned cars.
- Marketplace allows any Mercedes owner to sell pre-owned car
- Buyers get larger selection of used cars
- Mercedes felicitates the sale and purchase on used car
Mercedes-Benz Marketplace: what is it?
Marketplace is Mercedes’s latest online platform that aims to accommodate the sale and purchase of pre-owned vehicles. Building upon the brand’s existing digital shop and certified pre-owned collection, Marketplace now allows customers to directly sell their pre-owned vehicles. In addition to being available online, customers can even sign-up to Marketplace offline by visiting their local Mercedes dealerships.
Pre-owned car buyers also benefit from Marketplace, as with this, Mercedes has much larger inventory of used cars. This gives the buyers more choice and variety.
Mercedes-Benz Marketplace: how does it work?
For anyone looking to sell their pre-owned Mercedes on Marketplace, they have to do is choose between the “Sell your Car” tab – which is just for the sale of your car, and “Trade-in” tab – which is for selling your car and upgrading to a new Mercedes. Once the tab is selected, they just need to fill in the relevant details of their vehicle. From here Mercedes takes care of the evaluation of the car, finding prospective buyers, arranging for test drives, and even ensuring completion of transactions between the buyer and the seller.
Buyers of the pre-owned cars benefit from the fact that Mercedes will evaluate the car and felicitate its purchase, making the process less cumbersome and simpler for the buyer, compared to them organizing the paperwork and transaction themselves.
Impact of Marketplace on Mercedes’ pre-owned car business
Mercedes claims that the online penetration of its used car business is 20 percent, though with the introduction of Marketplace, the carmaker expects that to increase to 30 percent. The carmaker also expects its franchise partners will benefit from the new platform with there being a potential growth opportunity for both new car (through trade-in) and pre-owned car business.
Mercedes-Benz India range
The German luxury carmaker has launched a bevy of new models in India this year including the A-Class Limousine, second-gen GLA, E-class facelift, new S-Class, Maybach GLS 600 and most recently the two new E-Class AMGs – the AMG E63 S and AMG E53.
Also see:
Autocar records first 0-300kph time in a Mercedes-AMG GT R
Mercedes-Benz India announces new ‘Retail of the Future’ sales model
Mercedes Maybach teases ultra luxurious EQS electric SUV
Mercedes EQE teased ahead of Munich unveil