Maserati has joined forces with Mattel Inc’s Barbie to unveil a bespoke edition of its latest SUV – Grecale.
The Fuoriserie Maserati Grecale is a Trofeo version which has a 530-hp V6 Nettuno engine.
In “full Barbie fashion”, pink hue covers the car with fine acid-yellow lines, inspired by the Trident’s racing heritage.
The SUV’s exteriors which feature the Barbie logo, are sealed with an iridescent topcoat that reveals a rainbow effect in the sunshine.
The black interior features full-leather seats, dashboards, carpets, and doors – accented with pink stitching – as well as branded headrests with the unique “B” badge.
Maserati described the collaboration as “unconventional” but said the advantage of it is is expressed through its newest SUV, “designed to turn everyday driving experiences into something outstanding, and selected by Barbie to match her multi-faceted lifestyle ranging from a business meeting to a glamourous event”.
The Barbie Maserati Grecale is designed under the Trident’s Fuoriserie customisation program, and as an ultra-limited Fuoriserie edition, will only be available in two custom units globally.
For the US exclusive bespoke edition, a 10% of the sales price will go towards the Barbie Dream Gap Project – the Barbie brand’s ongoing global initiative that partners with charities to help provide equal opportunities and remove barriers for girls.
Additional details regarding the second custom unit will be announced in 2023.
Maserati recently unveiled its new global retail store concept, with the opening of a new space in Milan. It is one layer of the larger Maserati OTO (online to offline) retail experience.