Due to the demand for the Bolero Neo, Mahindra sold over 1 lakh units of the Bolero in the financial year 2023.
Mahindra & Mahindra has announced that the Bolero has recorded its best-ever sales in a fiscal, crossing the 100,000-unit mark in the financial year 2023. Cumulative sales of the Bolero, since its introduction in 2000 total over 14 lakh units, which is a testament to the model’s value proposition, performance capability and reputation as a reliable and versatile workhorse. The Bolero Neo, launched in mid-2021, has also helped accelerate the pace of sales.
- Bolero Neo has a younger customer base
- The Bolero has been Mahindra’s highest-selling SUV
Mahindra Bolero crosses 14 lakh units sold since 2000
As per Autocar Professional’s estimates, the Bolero sold a total of 100,577 units in the financial year 2023, ranking seventh in India’s Top 30 Utility Vehicles, which is a very creditable achievement given the extremely high level of competition in the segment. This constitutes handsome 54 percent year-on-year growth with the Bolero and Bolero Neo together averaging monthly sales of 8,381 units.
Veejay Nakra, President of the Automotive Sector, Mahindra & Mahindra, said: “With over 1.4 million sales in total, the Bolero has become more than just an SUV – it has become a household name in semi-urban and rural India. 100,000 sales in the financial year 2023 are a testament to the unwavering trust and loyalty of our cherished customers. The Bolero Neo, launched in July 2021, has successfully extended the Bolero SUV brand to the new customer segments in tier 1 and urban markets.”
Bolero Classic: variants, engine, performance, sales
The Bolero, available in three variants – B4, B6, B6(0) – and priced from Rs 9.92 lakh to Rs 11.03 lakh (on-road Delhi), is powered by the 76hp 1.5-litre, three-cylinder mHawk diesel engine and has been updated to comply with the latest safety and emission regulations.
Along with personal use, the Bolero SUV also sees active duty in municipal corporations and government departments for firefighting, forestry, irrigation, public works, emergency services, and other critical operations. The hardy SUV is also a part of various government and law enforcement agencies across the country with police departments, the Army, and paramilitary forces.
As per the company, apart from the success of the Bolero Neo, the classic Bolero recorded sales growth of over 28 percent in the financial year 2023 compared to 2022.
Bolero Classic: variants, engine, performance, sales
The Mahindra Bolero Neo, a rebrand of the Mahindra TUV300, aims to fill the gap between the standard Bolero and the Scorpio. It remains a ladder-frame SUV with a longitudinally mounted, 100hp, 1.5-litre, 3-cylinder turbo-diesel engine and rear-wheel drive aimed at those who prefer a tough compact SUV that can handle bad roads easily. There is now the option of a mechanical locking rear differential (from the Thar) to help in low-traction situations.
The Bolero Neo has four variants – N4, N8, N10, and N10(O) – priced from Rs 10.08 lakh to Rs 13.12 lakh (on-road Delhi).
What has helped Bolero to drive past the 100,000 units sales milestone in the financial year 2023 is the sustained demand for the Bolero Neo, which has successfully penetrated new markets and attracted new customer demographics. According to M&M, Bolero Neo customers are relatively younger.
Mahindra had a record-breaking year in the financial year of 2023 with total wholesales of 359,253 units, the Bolero, with 100,577 units, contributed 28 percent of total sales, clearly establishing its value in the Mahindra stable of SUVs.
Also see:
Mahindra 3.0: How the Indian SUV brand is reinventing itself again
Mahindra Bolero Neo review, test drive