Howards Motor Group tops awards as Citroen names its best retailers

Howards Motor Group has been named as the best Citroen retailer in the UK as the brand revealed multiple winners at its latest CUBE Awards.

The CUBE Awards were held on Thursday May 11 at Horwood House Hotel in Buckinghamshire, hosted by comedian Suzi Ruffell.

This year, the awards acknowledge the best-performing retailers across numerous categories, as well as highlighting the top sales executives and retailers who have most improved their performance over the past 12 months.

The evening concluded with Citroën naming its ‘Overall Retailer of the Year’ for 2022, which was Howards Taunton.

Howards won three awards on the night in total, including Large Retailer League by Howards Taunton, Howards Weston-super-Mare won the best Medium Retailer League category and then Taunton won the overall prize, while Weston came in third place for that particular category.

Chris Lee, group managing director of Howards Motor Group, said: “The awards represent the exceptional efforts and dedication of Tony Lippe, our Citroën franchise director.

“These awards also recognise every member of the team that works within these businesses to strive for an exceptional customer experience and relationship with Citroen UK.

“The recognition means a lot to every member of our business and will be used as a platform for continuous improvement in everything that we do.”

“…Great drive and resilience…”

As part of the CUBE (Citroën United By Excellence) programme, retailers are grouped into ‘Teams’ based on their size, allowing those with comparable opportunities to compete against other retailers across the country.

Greg Taylor, Citroën UK’s managing Director, said: “2022 was another year of challenge for manufacturers, but our retail network continued to offer our customers exceptional service and demonstrated great drive and resilience. 

“It is this excellent Citroën spirit we acknowledge with these awards. Congratulations to Howards Citroën in Taunton for a tremendous year, and to all of our fantastic retailers.”

The awards recognise the best retailers across a variety of ‘Leagues’, including a New Retailer League, Small Retailer League, Medium Retailer League, and Large Retailer League – with winners named across each category.

The event also recognised the best performers in Aftersales and Customer Satisfaction, as well as ‘Best Retail Sales Executive’ – with Mark Haworth from Chorley Group Bolton, taking the top honour.

The winners across each category are listed below:

New Retailer of the Year – Drive Stockton on Tees

Best Sales CSI – Chorley Group Blackpool

Best Aftersales CSI – Elim Citroën

Retail LEV Award – Stellantis & You Sale

Most Improved Retailer – Hawkins Motors Truro

Small Retailer League – Drivers of Prestatyn

Medium Retailer League – Howards Weston Super Mare

Large Retailer League – Howards Taunton

Best Retail Sales Executive – Mark Haworth, Chorley Group Bolton

Overall Retailer of the Year – Howards Taunton