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The upper medium D-segment in Europe has been in long-term decline |
Ford is to phase out Mondeo model production in early 2022.
Ford said the decision was taken as a result of a ‘growing change in customer preferences’. Ford’s other large crossover and multi-purpose vehicles – the seven-seat Ford Galaxy and Ford S-MAX – will continue in production, with full hybrid versions of both recently launched.
Ford also said that in 2020, 39% of Ford Europe’s passenger vehicle sales were SUVs and crossovers – up eight percentage points from 2019. Moreover, customers are showing more confidence in electrification technologies, with more than 50% of Kuga owners purchasing a Kuga PHEV.
[more to follow]