Citroën UK harnesses power of Gogglebox in new TV advertising campaign

Citroën UK has partnered with Channel 4’s hit TV series Gogglebox as CarGurus looks to drive confidence among car buyers in two new televised advertising campaigns.

Citroën’s new campaigns sees the show’s popular armchair critics Jenny and Lee, Mary and Giles, Marcus and Mica, and Pete and Sophie comment on the brand’s ë-C4 electric vehicle (EV) in its new advert, which is set to premier on June 11.

The advert is a continuation of Citroën’s new ‘The French Car That Speaks Your Language’ campaign, which aims to break the jargon surrounding cars with simple and easy language.

It will run on TV, online video and social media for a two-month period.

Eurig Druce, Managing Director, Citroën UK, said: “With the ‘The French Car That Speaks Your Language’ campaign, Citroën is showcasing that while it may be a French brand, it is very much in tune with British audiences.

“Keen to cut out the jargon and make the purchase experience as simple as possible for our customers, we have launched a number of new initiatives in recent months, including our Fair Pricing policy, the new online Citroën Store and the virtual showroom.

“By forming a partnership with the hugely popular Gogglebox we hope to amplify our message even further with our wonderful New Citroën ë-C4 100% electric.”

CarGurus has already launched its new “Consumer Confidence” TV ad campaign.

The new advert highlights how the innovative online buying platform helps inform buyers and establish transparency throughout the car buying experience.

The CarGurus “Consumer Confidence” campaign was inspired by the 2021 CarGurus Buyer Insight Report (UK) which found only 53% of buyers are very confident when in the market for buying a car, while 36% often feel uncertain about car shopping.

Sarah Welch, Chief Marketing Officer at CarGurus said: “Our research suggests an ongoing shortage of confidence among UK buyers when looking to purchase a car.

“Particularly with used cars, knowing what a fair price is can be very challenging for the average consumer.

“This has inspired us more than ever to empower consumers with intuitive insights and key details that really matter when buying a used car.

“At CarGurus we pride ourselves on giving consumers a transparent and informative online buying platform.

“The overarching aim of our Consumer Confidence campaign is to demonstrate this consumer-centric approach, showing how we distil millions of data points into digestible insights that help consumers easily find a great deal on their used car purchase.”