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Tim Smith, head of Black Horse Distribution
Over the last month you will have seen our participation in the EV rally get plenty of coverage in the media and on social media, as we took Used EVs to the track for the first time, coinciding this with the launch of some exciting customer finance offers. These are designed to give all of our dealers the opportunity to boost sales and grow our mutual contribution to getting the U.K to Net Zero.
I met up with one team of intrepid drivers as they rolled into the Tigers stadium in Leicester in gleaming and fully liveried Mustang Mach-Es (thank you Bridgend Ford!). I’m very pleased to report that not only were they towards the front of the pack at that point, but they were also full of praise for the comfortable range capacity and ease of recharging enroute in these great cars (our cars were ranked highly across the rally for energy re-gen per 100 miles).
It has been an interesting few months for Used EV prices as the first waves of cars enter the marketplace from the Fleet sector, where tax incentives have helped to drive strong New EV growth in recent years. We saw low supply and high demand in Used EV last year, but now more cars and falling prices are starting to connect with consumers and prices are currently stabilizing.
These are times of really positive change for the environment and the industry. The real progress being made also times well with the arrival of the Consumer Duty and gives us a fantastic opportunity to demonstrate the value of simple and clear finance offers, designed to meet customer needs as they look to make the move to electric driving.
It’s been fantastic being part of the EV Rally this year and working with a great team of people from across the industry to drive forward thinking on a greener motoring future for our customers.