Advertisement feature from Black Horse
Tim Smith, head of Black Horse Distribution
We will still be in the summer Holiday period when this month’s column goes to press, and headlines at the time of writing are firmly centred around ground melting temperatures across popular holiday destinations abroad and very challenging conditions for local people and visiting tourists.
If we ever needed further encouragement to galvanise our thoughts and actions around delivering on the EV agenda, particularly on Used Cars, then this has to be it.
At the same time, we still see resistance from significant numbers of consumers to ULEZ changes and other green initiatives, fundamentally driven by the high cost of living and fears about the potential cost challenges of adapting to new ways of living and thinking.
This dichotomy will continue to have high profile as the constituent parts of the debate are headline news. But high-profile headlines also give us an opportunity to profile and champion the solutions we can offer from our hugely important sector. Falls in the value of Used EVs have been a big challenge for dealers in recent times, but they now look more like an opportunity. With six consecutive months of year-on-year declines in retail values, price parity with ICE vehicles edges closer. This is the point where it’s really important that we educate customers on the realities of owning and driving an EV, allowing them to make in informed choice.
Simplification, education, and inclusion are key themes of the Black Horse approach to promoting Used Electric Vehicles. We are seeing a lot of activity on the current promotional offers we have in the marketplace throughout the summer and there’s much more to come as we consider how we can help all customers access the real benefits of making the change.
With challenge comes an opportunity for change and it’s vital that we help all of our customers understand the facts.