SecretServiceTM is proud to be the Online Consumer Experience category sponsor of the 2023 AM Awards. The majority of customer journeys start online, and with more consumer choice than ever before, perfecting the art of a superior online consumer experience is key to the success of creating a great first impression. That means a consumer experience that’s easy to navigate, seamless and integrated.
An optimised consumer experience across all business functions will increase franchised dealers’ access to new customers, while also better retaining existing customers to help maximise lifetime values. Ultimately, this will reward dealers with a stronger customer relationship that results in more vehicle sales, more servicing and repair work, and higher final invoice values.
In the current industry climate, maintaining effective communication with customers is paramount – not just for increasing the chances of a repeat vehicle purchase but for maximising aftersales revenue opportunities as well. SecretServiceTM equips franchise dealers with the right digital tools, enabling them to extend aftersales opportunities well beyond the end of the warranty period – something that’s become increasingly crucial as constrained new vehicle supply continues to diminish the size of the 0-3 year-old vehicle parc.
Good luck to everyone shortlisted in Online Consumer Experience category and we look forward to spending what I’m sure will be another fantastic evening with fellow members of the automotive retail industry.
Paul Jordan, Head of SecretServiceTM