The new Scorpio N might be more premium than its predecessors, but it hasn’t lost its ‘don’t mess with me attitude’.
There are cars and there are SUVs. There are SUVs and there are Daddies. There are Daddies but only one Big Daddy.
For those of you who have watched stuff like Wasseypur and Mirzapur, am sure you get the drift. The Big Daddy of SUVs has been launched, trench coat and all. So what if the Uzis were missing and you still sit yogic in the third row? It’s anyway meant to store stuff that needs to stay hidden!
Its positioning has been the same since 2002. All about brawn. All about a “don’t mess with me” attitude. I still remember the advertisements shot in Russia, with all the machoism it tried to portray and the symbolisms of the oligarchs and men in black suits.
After two decades, it continues with the same imagery even though the vehicle has technically made massive progress, as the initial reports indicate. It appeals to a certain customer segment that lives that imagery and there is a certain air the vehicle carries. Whether good or bad is beyond the scope of this piece of writing.
All this is perfectly fine, as long as you do not make the obvious blunder of comparing it with a “D-SUV” feature by feature. You have fallen into the trap, trench coat and all.
The price a customer pays for a vehicle is not just for the number of speakers, size of touchscreens or how many seats it had, but for the brand, build quality, reliability, refinement, service quality and overall customer experience. And that takes a lot of expertise and commitment just not wished away by a PowerPoint slide. By then Don would have moved from Mirzapur to Marine Drive!
Also see:
2022 Mahindra Scorpio N review: Sting in the tale
Sting operation: The Mahindra Scorpio origin story
Mahindra Scorpio N: 9 tech and design details you must know
Mahindra Scorpio N automatic real world fuel economy tested, explained
2022 Mahindra Scorpio N video review