Audi outlines €15bn electrification strategy

A wave of fully electric models is due to sweep across Audi’s portfolio as it looks to mirror advances made elsewhere in the Volkswagen Group. The premium marque recently unveiled a new high-performance electric vehicle (EV) in the Audi e-tron GT, but executives have now revealed how a broader array of entry-level models will soon go electric.

A mid-term investment strategy will see some €10bn (US$11.87bn) directed toward e-mobility and €5bn on hybridisation through to 2025. By that point more than 20 all-electric models will be available, along with a broad plug-in hybrid electric (PHEV) portfolio to serve drivers that are unwilling to go fully electric. “Plug-in hybrids are a key transitory technology for us, especially in Europe,” advised Markus Duesmann, Chief Executive of Audi, during the automaker’s annual press conference late in March 2021.

Duesmann believes the…